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Cycling - Mon, Aug. 7, 2017
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August 7, 2017 - FOR IMMEDIATE RELEASE                              

INDIANAPOLIS – Marian University Cycling Team is proud to announce their new partnership with Indianapolis area-based and fast-growing bluerub® Chamois Cream and natural body care products. Beginning this season, bluerub® will supply the Knights on Bikes with their skin care products.

"As we have done with team helmets and other pieces of equipment, we look at each individual piece of 'gear' that our student-cyclists use as a crucial part of their performance," said Head Coach Dean Peterson. "Evaluating the ingredients of our chamois cream was a step towards ensuring we are using the safest and most reliable products in our training and racing."

"The fact that bluerub® is local and involved with many of our existing community and retail partners was icing on the cake," continued Peterson.

The absence of silicone (dimethicone) and petroleum in bluerub©'s products was a big draw for the Marian Cycling program, as the coaching staff wanted to reduce the impact of chemicals that riders were applying to their skin. "Our skin is the largest organ in our body, with a surface area of over 21 square feet and accounts for 6% to 10% of body weight," shared bluerub® co-owner Jon Schackmuth. "Chemicals absorb directly through the skin and into the blood stream causing toxic effects."

Beginning this fall, all Marian cyclists will use bluerub® Chamois Cream as well as their Muscle Rub, Anti-Chafe stick, and hand repair cream. The Knights return to school in mid-August to launch their studies and begin defense of their five-straight Division 1 Team Omnium titles. Marian Cycling is the defending team National Champion in the track, BMX, and road disciplines. They will begin the season by hosting USA Cycling's Collegiate Track National Championships at the Major Taylor Velodrome on September 14-16.

 "We're pleased that our products will be available to the student-athletes of the Marian University Cycling Team in 2017 and beyond," commented Schackmuth. "A program of this caliber says a lot about bluerub® and the confidence Coach Peterson has in our product." 

Media contact: Michael Kubancsek, [email protected]